Secure Perception Research
WHERE HUMANS COME INTO IT
WE COME INTO IT
We are research and consultancy specialists providing insight into consumer perception of banknotes and brand protection.
• World leading
• 15-year track record with G7 Central Banks and leading industry suppliers.
• Highly skilled professionals with expertise in perception and cognitive neuroscience.
We conduct research using the latest behavioural, neuro-scientific, and computational methods.
We study consumers as they interact with products and assess what works and what doesn't .
Our research findings are used to:
Select optimal design elements, especially public level security features.
Quantify and document a product's benefit to users.
Inform technical innovation and design.
We analyse banknotes, security features, and product packs using SPR's ASPIRE© image analysis software.
Aspire© is a digital tool used to optimize banknote and security feature design so that users can recognize authenticity more easily, more quickly, and more accurately.
Aspire© goes well beyond simple image salience analysis by including user cognitive and emotional perspectives.
Based on a large user data sets, it not only yields reliable predictors of user response but also insights into optimisation approaches.
We offer consultancy on user authentication issues
We assess potential and existing product design problems. We provide unique user-oriented insights to inspire innovation.
Supporting design teams and innovation
Supporting internally conducted behavioural research.
Providing workshops and seminars on counterfeit perception.
We work with...
Currency industry suppliers
Brand protection design groups.
Academic units researching authentication and consumer perception.
How we work...
Top of our agenda is secure handling of information, confidentiality, and scientific quality.
Clients come to us when there is gap in knowledge, they require data to support a key decision, or they have concerns about user confidence. We help define the issue, develop a cost-effective, timely method to gain the required insight, and deliver clear, insightful reports.
Everything we do is bespoke to individual client needs.
Contact us for a free initial consultation about how we can help.