Secure Perception Research

We conduct research using the latest behavioural, neuro-scientific, and computational methods.

We study consumers as they interact with products and assess what works and what doesn't .

Our research findings are used to:

• Select optimal design elements, especially public level security features.

• Quantify and document a product's benefit to users.

• Inform technical innovation and design.

We analyse banknotes, security features, and product packs using SPR's ASPIRE© image analysis software.

• Aspire© is a digital tool used to optimize banknote and security feature design so that users can recognize authenticity more easily, more quickly, and more accurately.

• Aspire© goes well beyond simple image salience analysis by including user cognitive and emotional perspectives.  

• Based on a large user data sets, it not only yields reliable predictors of user response but also insights into optimisation approaches. 

We offer consultancy on user authentication issues 

We assess potential and existing product design problems. We provide unique user-oriented insights to  inspire innovation. 

• Supporting design teams and innovation

• Supporting internally conducted behavioural research.

• Providing workshops and seminars on counterfeit perception.